Collabo! w/our pals at @cloudwaterbrew 😎🍺
This is the sound--that Jindaiko 'chu-toro in the craw' onomotopeia stuff. Just a touch of wasabi and the good soy sauce please. Digressing here but when you're sitting at a counter-style sushi spot in the Shiz, you get to thinking wild thoughts. How do we get "umami" in a beer? Add bonito?...nah bra. But the idea behind this one was actually kind of simple--let's see if we can't build a dry hop combo that (in spirit) touches all corners of the beer flavor spectrum. Kind of how all colors combined make black, maybe it was a combo of sour/bitter, sweet, spicy, salty and dank that could unlock the elusive umami (again, conceptually, not really)? Umamamam isn't going to take you to the sushi spot of your dreams, but it does check a lot of these boxes. How we manage to hit all of these sensory goals would make for a much longer presentation, have some sips and see if you can find these flavors and (maybe?) the umami of our dreams. And yes, you are allowed to say "umamamam" while you sip. And after. Enjoy!